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Equestrian SEO Marketing | Get Your Equine Business Found Online

Your website is your online shop window, but how often does it appear in Google Search results? The first page of Google Search results captures around 70-90% of clicks, so it's vital that your website is up there! Discover how we can help your equine business thrive online with our SEO services.

What is SEO and How Can it Help Your Equine Business?

SEO stands for Search Engine Optimisation. When people search for products, services or information in search engines (e.g. Google), the search engine has to work out which websites to show them. The most relevant, useful and trustworthy websites will be placed higher up. SEO is what we do to get your website to rank better in search engines.

SEO is an essential part of equestrian marketing. If you have a website for your equine business, you will need to optimise it so that it shows up in search engine results. Your website should appear on the first page of results when people search for keywords relevant to your business. Without SEO, your website is likely to rank well below the first page of search results, and may not even rank in the top 100 results. 

Our SEO clients benefit enormously from our rare combination of an experienced SEO specialist and someone with an equestrian background. When working in the equine sector, there is a huge amount of industry-specific knowledge required. For SEO, this includes knowing exactly what your audience is looking for and understanding what your equine business offers. You wouldn’t want someone optimising your website for “full competition livery” when you only offer DIY!

Our Equestrian SEO Services

Please see our range of SEO packages below. We have a range of options, suitable for equine businesses of various shapes and sizes. Just like many other forms of marketing, SEO takes time to work (usually a minimum of 6 months). 

Our Elementary, Intermediate and Grand Prix SEO packages all include the following:

  • Initial SEO audits

  • Keyword research

  • SEO strategy

  • Monthly optimised blog articles & blog strategy

  • SEO Titles & Descriptions

  • Image optimisation

  • Optimisation of on-page copy

  • Technical SEO

  • Competitor research and tracking

  • Monthly reports and / or Zoom calls

  • Six-monthly or annual reports and / or updates

  • Ad-hoc advice from equine marketing specialists over the phone or email

We adapt all of our packages to suit the specific requirements of each client. Please book a free consultation to find out more and receive a more detailed proposal from us.

£650-£750 pcm (6 or 12 months)

Grand Prix SEO Package

seo for equestrian services


4 blogs per calendar month

40 keywords

Monthly detailed report & call

£300-£450 pcm (6 or 12 months)

Elementary SEO Package

equine industry seo


  • 2 blogs per calendar month

  • 20 target keywords

  • Basic monthly report

From £80 pcm (monthly rolling contract)

Novice Blogging Package



  • Basic keyword research

  • 1 or 2 blogs per month

  • Basic monthly rankings check

£450-£650 pcm (6 or 12 months)

Intermediate SEO Package



3 blogs per calender month

30 keywords

Monthly report & call

£250 One-Off (available from 2024)

SEO Audit

seo for equine professionals


  • SEO Audit

  • Report & Recommendations

  • Power Hour 30 days later

Driving Results For Our Equestrian SEO Clients

Our services have been proven to improve our SEO clients' website performance, boost keyword rankings and increase website traffic. Our clients have also reported increases in sales, leads and enquiries.

equestrian seo purple horse marketing

Learn About SEO For Equestrian Businesses With Our Equine Marketing Guides

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Contact Purple Horse Marketing

01635 898 001

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