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About Rhiannon | Independent Small Business Marketing Coach

Helping Thoughtful Business Owners Market with Quiet Confidence

My Story: From Marketing Overwhelm to Aligned Growth

If you’ve ever felt like marketing your business means forcing yourself into a loud, high-energy persona that doesn’t feel like you, I get it. As a small business marketing coach and consultant, I specialise in helping independent brands and service providers grow organically, authentically, and sustainably.

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I built my business as an introverted entrepreneur, trying all the “must-do” marketing strategies: constant social media posting, exhausting launches, video — the list goes on! I did all this for years, only to feel drained, disconnected, and disillusioned.

 

That’s when I realised: the problem wasn’t me. The problem was trying to fit into a marketing approach that was designed for people who thrive on constant visibility and surface-level interactions.

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Then I lost my Instagram account.

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It gave me the opportunity to start afresh and do things differently. I created a strategy that allowed me to market my business in a way that felt sustainable, natural, and actually enjoyable - all without sacrificing my energy, boundaries, or identity.

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Now, I'm a small business marketing coach who helps small business owners like you do the same.

small business marketing coach

Who I Help as a Small Business Marketing Coach

As a small business marketing coach and independent consultant, I support a range of small business owners with website design, SEO, blogging and email marketing. Whether you're an introverted solo service provider, dedicated equine business owner, or boutique Shopify business owner, I have a marketing service designed to help you reach your goals.

The Introverted Solo Service Provider

You're a thoughtful, quietly ambitious coach, consultant, copywriter or creative who wants to grow sustainably — without the constant pressure to show up on Instagram or shout to be heard. You're looking for a marketing approach that feels aligned, calm, and genuinely you.

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Your Key Challenges:

  • Marketing feels overwhelming and inauthentic

  • You struggle to stay consistent due to marketing burnout

  • You don't want to rely on social media, but you are unsure of the alternatives

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Your Goals:

  • You want to attract your dream clients with less stress and more alignment

  • You want to be known for your expertise, with quiet and effective visibility

  • You want to create content that reflects your values

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Recommended for You:

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As an introverted solo service provider myself, I get you! I'll help you grow your business in a way that feels good, with empathy, structure, and flexibility.

The Overstretched Local Business Owner

You're running a brilliant local business — but you're juggling all the things and never have enough hours in the day. You'd love your website to work harder for you so you can spend more time doing what you do best.

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Your Key Challenges:

  • You rely heavily on word-of-mouth or passing trade

  • You're unsure how to build your online visibility locally

  • You have an outdated or basic website with little or no SEO

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Your Goals:

  • You want to get found online by more local customers

  • You want to build a steady stream of bookings from your website

  • You want to focus your marketing efforts, without over-relying on social media

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Recommended for You:

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Local SEO and simple, clean websites can deliver the enquiries you need to grow your small business. I offer practical marketing solutions for local service providers, hospitality businesses, and independent firms.

The Devoted Equine Business Owner

You've poured your heart into your equestrian business, and you want your marketing to reflect the same level of care and commitment. You need support from someone who understands your world and can help you grow organically.

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Your Key Challenges:

  • You're struggling to reach new clients / customers beyond word-of-mouth

  • You feel overwhelmed by generic marketing advice that doesn't fit your equestrian business

  • You're spinning all the plates — admin, product/service delivery, and marketing — and it's draining you

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Your Goals:

  • You want to attract your dream clients, who respect your time and expertise

  • You want a website and online presence that reflects your product or service quality

  • You want to grow your equestrian business without sacrificing the hands-on work you love

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Recommended for You:

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I've been supporting equestrian businesses with their SEO and websites since 2020, so you can count on me to "get" your business. For expert marketing support tailored to the equestrian sector, you can count on me.

The Boutique Shopify Business Owner

You've built a beautiful product brand with care and intention — and now you want your website to do more of the heavy lifting. You're ready to move beyond social media burnout and make your Shopify website a true sales and marketing engine for your handmade, luxury, or ethically-sourced products.​

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Your Key Challenges:

  • You rely on social media to find new customers, but it's draining and unreliable

  • You know getting more visible in search engines could grow your business, but you don't have time to learn SEO

  • You need your website to work harder for you, so that you can rely less on social media 

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Your Goals:

  • You want consistent, organic website traffic that converts

  • You want to free up time and reduce your dependency on platforms you don't own

  • You want to build an SEO foundation that supports the long-term growth of your website, brand, and sales

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Recommended for You:

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I'll help you transform your Shopify website, so that it's so much more than an online shop window. Let your website do the work, with an SEO strategy that drives evergreen and seasonal traffic.

The Established Online Service Provider

You've been in business a few years and you're ready to elevate your marketing  — more visibility, stronger leads, and a strategy that brings long-term results. You're done winging it and want an experienced partner to help you grow with clarity and focus.

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Your Key Challenges:

  • You feel like you've hit a plateau — bookings are steady, but your marketing is inconsistent and you know there's more out there for you

  • You're tired of having to show up on social media every day, just to remain relevant and visible

  • You know you "should" be doing SEO and / or email marketing, but you're not sure where to start or how you'll find the time

  • You've done DIY marketing, and now you're ready to partner with a specialist

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Your Goals:

  • You want to build an aligned audience and client base without relying on hustle and hype

  • You dream of having a marketing system that works quietly in the background, so you can hop off social media content creation hamster wheel

  • You want to attract your dream clients, who are ready to work with you — without cold DMs or being on Instagram all day

  • You are so ready to grow, without sacrificing your work-life balance

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Recommended for You:

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I'll make sure your website is your hardest-working team member, so you can free yourself from the content creation hamster wheel. For sustainable visibility and marketing that feels like you, look no further.

Marketing Doesn't Have to Feel Draining or Inauthentic

If you’ve been relying on social media but hate the pressure and overwhelm of being “on” all the time.

If you know you could be making better use of your website but don’t know where to start. 

If you love deep, meaningful work but struggle to translate that into consistent and effective marketing. 

 

Then you’re exactly who Quiet Horsepower: The Aligned Growth Programme was built for.

 

This isn’t about chasing the latest marketing hack or forcing yourself into complicated strategies that don’t suit you. Instead, it’s about leveraging your natural strengths - thoughtfulness, depth, focus - to create a marketing approach that feels cool, calm, and collected.

What Makes My Approach Special as a Small Business Marketing Coach?

I don’t teach marketing as a one-size-fits-all formula. I guide you through The Triple C Method, my signature marketing system that helps you Captivate, Connect, and Convert in a way that aligns with who you are.

 

Through Quiet Horsepower, you’ll learn how to:
Attract your dream clients naturally using long-form, evergreen content (instead of constantly chasing attention on social media)
Market in a way that fits your energy, so you never feel drained or overwhelmed
Use SEO, blogging, and email marketing to maximise your website as a sustainable, revenue-generating asset for your business
Grow with confidence, knowing that your marketing is working for you, even when you’re not online​

Let's Build a Marketing Strategy That Works for You

You didn’t start your business to feel burnt out by marketing.

 

You started it to do what you love, work with amazing clients, and create a life that feels aligned.

 

If you’re ready to break free from marketing overwhelm and embrace a quietly powerful way to grow your business, I’d love to help you make that happen.

Other Ways to Work With Me

I know that every business is at a different stage in its journey, which is why I offer a range of ways to support you in marketing your business in a way that feels aligned. As a small business marketing coach and independent consultant, I support my clients across a range of marketing coaching, done-for-you, and done-with-you marketing services.​

Marketing Kickstarter: Your First Step Toward Quietly Powerful Marketing

If you’re just starting to move away from traditional, high-pressure marketing and need a solid foundation, my Marketing Kickstarter package is the perfect place to begin. Over one month, we’ll work together to:


Develop your initial introvert-friendly marketing strategy so you can confidently take your first steps
Get you started with bespoke blog post templates and resources to help you create meaningful, evergreen content
Provide hands-on support as you shift toward a quieter, more sustainable way to grow your business

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By working with me as your small business marketing coach in this affordable, one-off container, you can get the marketing support you need, without committing to a long contract. This is ideal for newer or smaller business owners who are eager to start marketing in a way that works for them but aren’t ready to commit to the full Quiet Horsepower programme just yet.​

Marketing Consultancy: A Bespoke Approach For Established Independent Businesses

For independent business owners who are ready for a more hands-on, done-for-you approach, my marketing consultancy service is designed to maximise your website as a revenue-generating asset through SEO, blogging, and email marketing. A blend of coaching, done-for-you services, and marketing consultancy, this service can be fully customised to suit your goals.

 

This service is particularly suited to established independent brands and service providers who want to:


Drive consistent, organic traffic without relying on social media
Create compelling content that converts visitors into loyal clients or customers
Develop a long-term marketing strategy that supports steady growth and sustainability

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​If you want to support and sounding board of a small business marketing coach, combined with the specialist marketing skills of an independent marketing consultant, my bespoke marketing consultancy service is for you.

How I Work as a Small Business Marketing Coach

Working with me isn’t about chasing trends, rushing results, or having someone on call 24/7. It’s about building a calm, collaborative partnership rooted in clarity, respect, and long-term growth. If that sounds like your kind of pace, read on.

 

A Quietly Powerful Approach

 

As an introvert, I thrive in calm, focused environments — and I bring that energy to every project I work on. I’m thoughtful, detail-oriented, and strategic. I prefer deep work over shallow noise, and sustainable results over quick wins.

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This means I do my best work when we’ve set a clear brief, agreed on measurable goals, and trust each other to stay in our respective zones of genius. I love working with clients who are values-led, open to collaboration, and ready to commit to long-term growth.

 

A Two-Way Partnership

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I see every client relationship as a partnership. I bring expertise, structure, and strategic insight — you bring your knowledge of your business and your goals. Together, we create something brilliant.

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Mutual respect is essential. I value timely communication, constructive feedback, and thoughtful decision-making. In return, I offer a reliable, steady presence and a marketing approach that will serve you well beyond our time working together.

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Communication & Boundaries

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  • I primarily communicate via email and pre-booked Zoom calls based on your project needs.

  • I do not offer phone or WhatsApp support, and I don’t work evenings or weekends — boundaries help me do my best work.

  • Content and deliverables will always be shared in a clear and timely manner — I ask that clients aim to sign off content and provide feedback promptly so we can keep momentum.

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Payment Terms

 

To keep things simple and transparent, here’s how I handle payments:

  • One-off projects: 50% deposit to secure your slot, with the remaining 50% due on completion or after 3 months (whichever comes first).

  • Ongoing monthly services: Payment due within 7 days of invoicing each month.

  • Quiet Horsepower: Payment is taken upfront or in monthly instalments.

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A Long-Term View

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Whether I’m building your website, developing your SEO strategy, or mapping out your blog content — I approach every project with a long-term lens. My work is designed to deliver results that compound over time, not fade after a social media spike.

 

So if you’re after calm clarity, considered marketing, and an approach that grows with you — you’re in the right place. Please feel free to book your complimentary discovery call for an informal chat about your marketing goals, challenges, and requirements.​

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