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About Purple Horse Marketing | Small Business SEO Consultant

Since 2020, I've helped many small businesses get visible, build credibility and drive website traffic, leads and sales through content marketing. Now, I've brought together my experience in social media, website design, SEO and blogging to support motivated and passionate small business owners who want to make their websites work for them, 24/7.

I love working with independent, equine or artisan businesses that create quality products or provide fantastic services. If you are ready to invest time and effort into transforming your small business website into a low-cost source of valuable content that drives traffic, engagement and sales, then book a free 30 minute discovery call to discover how you could use blogging and SEO as part of your marketing strategy.

About Me

Rhiannon Harradine ACIM, Small Business SEO Consultant & Content Marketing Consultant

As a small business SEO consultant, I specialise in helping small businesses maximise the benefits of Google Search and blogging. I help my clients create search engine optimised, shareable content that can be updated and repurposed time and time again, without them having to constantly create new content from scratch. I am an Associate Member of the Chartered Institute of Marketing (CIM).

 

Originally from the edge of West London, I now live in West Berkshire. I love riding, watching equestrian sports and spending time outdoors.

If you are ready to start creating content that can help drive free traffic to your website, turn total strangers into engaged followers and generate more leads and sales for your small business, book your free 30 minute Discovery Call with me today.

rhiannon, small business seo consultant

Supporting Small Businesses Since 2020

I originally launched Purple Horse Marketing - then under a different name - in 2020. Back then, I specialised in social media marketing for equestrian businesses. Over time, my interest in search engine optimisation grew, and eventually I stopped offering social media management in favour of SEO. 

In 2021, I launched Purple Horse Planners. My e-commerce business now offers a range of planners, journals and gifts for horse riders, owners and small businesses. My flagship products include the No Horse? No Problem! Riding Lesson Journal for riding school clients. Through running this modest side-hustle, I have learned about how to manage and SEO Shopify and e-commerce websites.

In 2023, I launched my very first online course. Purple Horse Marketing Academy is slowly growing as I create more courses for small business owners who want to learn how to use SEO and blog content marketing as part of their small business marketing strategy. 

Now, in 2024, all three businesses have come together under the Purple Horse umbrella and I am expanding out of the equestrian sector to help small business owners across the UK. I no longer offer fully-managed don-for-you services as I've swapped these for flexible, affordable content marketing consultancy, coaching and support offers.

What Does a Small Business SEO Consultant Do?

SEO (search engine optimisation) is what helps your website show up in Google Search results when people search for relevant keywords, phrases, or information online. It is a way of driving free traffic to your website, generating visibility, credibility, leads and sales for your small business. As a small business SEO consultant, I help small businesses get visible in Google Search through creating and optimising engaging, high-quality blog and website content.

The biggest factor in getting your website discovered in the search engines is content. The content (primarily text) on your website (including your Home page, product / services pages and blog articles) plays a huge part in making your website more visible to your target audience when they are at all stages of the buyer journey. 

So, producing search engine optimised blog articles for your website is key to getting found online. However, blog content does so much more than simply get you found on Google! Blog articles can be used to educate, inspire, or motivate your audience. They can be used to explain why your product or service is the best in the business, what makes it special, and why people should choose you. Blogs can also be used to nurture and grow your audience, capturing people in the early stages of the buyer journey and priming them to buy from you when the time comes. 

Your blog content can also be shared on social media, Pinterest, or via email to drive even more traffic to your website from an already interested audience. It can be used to elaborate on short social media posts, or it can be repurposed as video or podcast content, saving you time and removing that "I don't know what to post" feeling. 

Blog content lasts forever. Long after it's initially published, it can continue to drive traffic via the search engines. It can be updated, edited, re-shared and repurposed time and time again, without you having to start from scratch each time. 

When it comes to blogging, the possibilities for your small business are endless. What I aim to do as your SEO and content consultant is help you create and optimise amazing blog content, and maximise the opportunities blogging presents.

Ready to unlock the power of SEO and blogging? Book a free 30 minute discovery call with me today to discover how I could help you as your SEO and content marketing consultant!

Who Do I Work With As a Small Business SEO Consultant?

As a small business SEO consultant, I want to work with passionate, motivated small business owners who are ready to share their knowledge and energy with me and with their target audience. You don't need to be extroverted, techy or know anything about SEO or blogging, but you do need to be open-minded, willing to put the effort in and prepared to change the way you see and use your website. 

You do need a working, live website that has a blog facility in order to benefit from my services. If you haven't yet got a website or your business is very new, then you are welcome to take advantage of my online courses and digital downloads in preparation for launching your website. If you are unsure whether your website has a blog facility, or how to upload blogs to your website, please consult your website developer or the help section for your CMS. 

If you are someone who doesn't want to do *any* writing / work, who isn't prepared to change their website content or who wants a fully-managed, done-for-you service, then I am not for you!

If you are ready to make a change and get your website working for your small business, book a free 30 minute discovery call with me today!

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