When it comes to doing any form of marketing for your small business, it really helps to have a strategy in place. SEO is no different. For it to drive valuable traffic to your website, SEO requires a strategy with clear objectives. This might sound like a chore, especially when you want to dive in and get started. However, it need not be complicated. My guide shows you how to create an SEO strategy for your small business.
This article was originally published in October 2022. Last updated April 2024.
How to Create an SEO Strategy
Step 1: Audit Your Website and Your Business
Effective SEO starts with a good website. User experience is key to a good website that drives traffic, leads and sales. After all, what's the point in people finding your website if they cannot find what they need, get in touch or make the all-important purchase or booking?