In today’s business landscape, the importance of content must not be underestimated. Crucially, that content must be strategic, engaging, impactful and purposeful for it to drive the growth your business needs. Businesses cannot afford to overlook their content strategy if they want to grow, as it is crucial at every stage of the buyer journey from initial research and visibility right through to conversion and retention.
Whilst many businesses choose to handle their content marketing in-house, this has its limitations. A busy marketing team that is responsible for creating many different types of content will struggle to get maximum results from each piece they create. On the other hand, a professional content consultant who specialises in one specific type of content can provide a level of expertise, strategy and results that’s impossible to achieve without that specialist knowledge and experience.
In this article, I will present the ROI and strategic benefits of working with a professional content consultant:
Gain Content Marketing Expertise to Extend Your In-House Efforts
A professional content consultant can bring a wealth of content marketing knowledge, expertise and experience that goes beyond what most in-house marketing managers can offer. Now, that’s not to say that a content marketing consultant can or should replace your in-house marketing team. Rather, they can work alongside your team to enhance and extend their efforts.
Yes, your marketing assistant can write blog articles. But will they be visible and drive organic traffic? Yes, your marketing manager can come up with a content strategy. But do they know exactly what keywords to target? Yes, your ecommerce manager can update the product pages. But can they identify and fix technical SEO issues that are holding your visibility and sales back? Working with a professional content consultant who specialises in a specific type of content allows you to expand on the knowledge of your in-house team and frees them up for their core tasks.