Is your website working hard enough for you? Or is it simply an order-processing facility? Does it actively drive people to your products or services, or do you have to drive traffic from social media? So many websites - despite costing thousands, looking amazing and having all the functionality you need for it - fail to really deliver. This is not because they are bad websites - often it’s due to a lack of visibility, poor engagement or lacking the triggers that will convert browsers into buyers. A web content consultant - specifically one with expertise in SEO and blog content strategy - can transform a website from a passive online brochure into an active revenue-generating asset.
This blog article shows you how a content consultant can transform your website and your brand:
What is a Content Consultant?
A content consultant is a marketing professional who oversees your content strategy. As well as writing blog articles, creating social media posts or making YouTube videos for clients, consultants look at the long-term, overall strategy. They may work across all types of content, or they may specialise in a specific area. Furthermore, content consultants will often work with your in-house team or outsourced professionals to create the content itself. A content consultant will have the specific, strategic expertise, long-term vision and technical know-how that can enhance, elevate and expand on your current efforts.
As a content consultant specialising in SEO, blogging and written website content, I help my clients exclusively with those areas. Whilst I do create content for my clients (blogs, website page copy, meta titles, etc), I don’t just create content. I develop an SEO and blog content strategy that aligns with your SEO goals, audience needs and brand positioning. When I work with my web content consulting clients, I work with them to ensure that every piece of content serves and aligns with the bigger picture - brand visibility, authority building, and growth.
For an overview of how content consultancy works and how to get started, check out my Ultimate Guide to Content Consultancy.