So much of modern marketing strategy revolves around content, and your website is no different. However, creating website content without considering SEO is like launching a product without a marketing plan - it won’t reach the right audience. This article introduces the concept of SEO-driven content consultancy and explains why a content consultant who understands written content and SEO is essential to the long-term growth and success of your website as a revenue-generating asset.
Discover the power of SEO-Driven Content Consultancy:
What is SEO-Driven Content Consultancy?
SEO stands for search engine optimisation. It is the practice of making a website more visible in search engines. SEO can apply to social media, video, shopping platforms such as Amazon and written website content. My area of expertise as an SEO consultant is written content optimisation for traditional search engines like Google and Bing, so this will be the focus of my content. I combine my SEO knowledge with content consultancy services, meaning I specialise in helping my clients use long-form written content (e.g. blogs) to drive organic visibility, traffic and sales through their websites.
As an SEO-driven content consultant, my aim is twofold. Firstly, I develop SEO strategies for my clients, to help them gain visibility and traffic from Google Search. Secondly, I craft engaging content that aligns with my client’s business objectives, brand, and SEO strategy. In short, I develop content that aims to captivate, connect with and convert online browsers into buyers, by pairing strategic written content with SEO best practices.
Check out my ultimate guide to content consultancy for more information about what a content consultant does for your business.